OnlyFans, the London-based adult video company, is in talks to sell a minority stake to a US investor for an estimated $3bn (shs11.1tn), according to the Guardian.
Citing the Financial Times, the paper reported that OnlyFans could sell a stake of less than 20% to the San Francisco-based investment firm Architect Capital.
Sources familiar with the process confirmed the talks, it said.
OnlyFans declined to comment.
The move comes weeks after the company lost its majority shareholder, Leo Radvinsky, who died of cancer. He was 43.
The Ukrainian-American entrepreneur lived in Florida and acquired Fenix International, the company that owns and operates OnlyFans, in 2018.
According to the Guardian, OnlyFans is interested in a deal with Architect because the firm has expertise in financial services and could help offer banking products to its creators, who have struggled to access such services given the nature of their work.
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OnlyFans deals in pornography and has about 300 million users.
The platform has paid out more than $25bn (shs92.4tn) to creators, and last year it generated $7.2bn (shs26.6tn) from users, who pay subscriptions, tips and additional fees for special requests.
At the time of his death, Mr Radvinsky was seeking to sell the company for $8bn (shs29.6tn), according to the British news magazine the Economist.
That eye-catching asking price speaks to the enormous commercial power of adult content online, as well as investor interest in a platform with vast reach and unusually high profitability.
The site has a strict 18+ age limit. According to the latest accounts filed by Fenix International, it has 4.6 million creator accounts, and creators split subscription proceeds 80:20 with the platform.
OnlyFans posted revenues of $1.4bn (shs5.2tn) in the year to 30 November 2024, with a pre-tax profit of $684m (shs2.5tn)—a 4% rise on the previous year.
Payments to creators totalled $7.2bn (shs26.6tn) over the same period, an increase of nearly 10%.
Radvinsky was paid $701m (shs2.6tn) in dividends from OnlyFans in 2024, on top of more than $1bn (Shs3.7tn) he had already received from the business.
In January, OnlyFans was reported to have been in talks with Architect about selling a majority stake of 60%. This followed earlier reports that the company had explored a sale to a consortium led by the Forest Road Company, a Los Angeles-based investment firm.
If OnlyFans proceeds with a minority sale, control of the business will remain with the family trust that holds Radvinsky’s shares.
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